Wednesday, October 27, 2010

UMW Toyota sets new lower price for Prius

Written by Surin Murugiah

Wednesday, 27 October 2010 17:18

KUALA LUMPUR: UMW Toyota Motor has set the on-the-road price for the Toyota Prius hybrid car at RM 139,000 in Peninsular Malaysia, which is about RM35,000 lower than its previous RM175,000 price tag.

The price for the Prius in Sabah and Sarawak is set at RM141,000 due to higher logistics costs.

The changes in the prices come into effect from Wednesday, Oct 27.

UMW Toyota Motor president Kuah Kock Heng said the company welcomed the recent National Budget announcement by the government on the extension and enhancement of tax incentives for hybrid cars effective from Jan 1, 2011 until Dec 31, 2011.

"We are very delighted with the support by the government, to extend the full exemption of import duty and full exemption of excise duty for Hybrid cars.

“Compared to the 2009 National Budget, import duties was given full exemption while the excise duty was given 50% reduction.

Kuah said that with the new price tag, Malaysians would be able to enjoy the company’s most popular hybrid car, the Prius, at a more affordable price.

They can also benefit from the high fuel efficiency and at the same time contribute to lower the CO2 emission,” he said in a statement Wednesday.

The Prius has worldwide sales exceeding 2 million units.

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